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Product Marketing Manager

Product Marketing Manager

  • Location

    London, England

  • Sector:

    Permanent

  • Job type:

    Permanent

  • Salary:

    £60000 - £70000 per annum

  • Contact:

    Michelle Yap

  • Email:

    michelle.yap@wearespinks.com

  • Job ref:

    BBBH11817_1615919755

  • Published:

    about 2 months ago

  • Expiry date:

    2021-04-15

Product Marketing Manager


A world leading Data Analytics/Intelligence company are looking for a Product Marketing Manager to join their team. Their leading-edge cloud-based analytics tools provide clients real-time data intelligence and deep insights, giving them the competitive edge in their specialised international market.

They are looking for someone experience who embraces & thrives in fast a paced environment to lead their Go to Market (GTM) strategies, build compelling propositions and drive the growth of their new data rich solutions.

The Role

  • Inspire & execute the GTM strategy, collaborating on product and feature launches to drive growth.
  • Create a constant volume of high quality insights from customers through a wide ranging set of customer research methodologies
  • Product Marketing (internal & external) Communication; communicating the vision and value of products and services
  • Work closely with Product Directors and Managers, as well as Sales
  • Creation of product collateral, sales enablement content, value propositions, datasheets, content, customer case studies and thought leadership.
  • Develop and execute impactful Marketing Campaigns by co-ordinating with wider marketing disciplines (Content, Brand, PR and Digital).
  • Understand the competitive landscape and communicate relevant findings/information to our sales team.

The Person

  • Proven experience of launching new products, GTM strategies; development & planning, content ideas, campaign strategy & management, etc in a fast-paced environment
  • Proven track record of insight and lead generation work
  • Creative & Innovative in generating marketing Ideas
  • Strong written and verbal communication
  • Exceptional stakeholder management skills
  • Strong experience with multichannel campaign strategy, management, and execution including acquisition, retention, upselling and cross-selling.
  • Ability to translate complex concepts into clear, engaging messages for internal and external audiences (accomplished copywriting skills)
  • Proven ability to make decisions, manage projects and meet strict deadlines.
  • Hands-on, Result oriented, Self-motivated individual
  • Experience working with Pardot, Hubspot. Salesforce and/or similar would be a plus
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